Design & Brand Innovations

The Brand

o LaTerra Select

  • Portfolio-wide brand building for product positioning
  • Experiential design for millennials / branded environments
  • Web-savvy marketing

o Danny Musico Signature gyms    (

  • Former World Champion boxer
  • Olympian
  • Celebrity trainer

The Design – Meeting Today’s Needs and Requirements

o Energy savings design – LEED Gold*

o Uber / Lyft drop off and pickup*

o Ride share / car rental*

o TransitScreens displays real time information for TODs*

o Package delivery and refrigerated box systems*

o Keyless entry systems*

o EV car charging stations*

The Connection

o Online resident portal

o Virtual property tour

o Multi-marketing platform

  • Social media
  • Geotargeting
  • Search engine optimization

*Where feasible with certain projects.

3D Unit Plans and Interior stylings to show well designed floor plans in Pre-Construction lease-up stages